Seafood specialist rides the crest of a wave… | Rygor Mercedes-Benz

Seafood specialist rides the crest of a wave with back-up from Rygor


Wholesale fish supplier New Wave Seafood netted itself a prize catch in the shape of 11 new Mercedes-Benz vans.

The Gloucestershire company wanted the most efficient, reliable vehicles it could get for its money. Ultimately, though, it was the promise of exceptional after sales support from Rygor Commercials that tipped the scales in favour of the three-pointed star.

Supplied by the Dealer Group’s Swindon branch, the new fleet – or shoal – of vans are all named after types of fish. Among the titles worn by individual vehicles are John Dory, Red Mullet, Sea Bass, and Wild Salmon.

New Wave Seafood acquired the six Sprinter 314 CDIs and five Vito 114 CDIs with funding support from Mercedes-Benz Financial Services. They will be maintained by Rygor under Service Care Plans paid for on a monthly basis. Like all Mercedes-Benz vans they also benefit from free MobiloVan emergency roadside assistance and are covered by three-year, unlimited mileage warranties, although the operator has extended these to five years.

The vehicles are all powered by 140 hp versions of the same fuel-efficient 2.1-litre Euro 6 engine. The Sprinters are a combination of Medium and Long variants, while the Vito vans are Long models. The class-leading arsenal of standard safety equipment fitted across the board includes the load-sensing Adaptive ESP® stability system and Crosswind Assist, which helps to mitigate the effects of potentially dangerous sideways gusts.

New Wave Seafood Account Manager Marcus Cooper commented: “The finance and servicing arrangements are highly competitive in terms of cost, while fixing the amount we pay each month means we can budget with confidence, knowing there won’t be any nasty surprises further down the line.

“Not that we anticipate any issues,” he continued. “We’ve operated vehicles by a variety of manufacturers over the years and found that nothing comes close to a Mercedes-Benz for reliability over a long, hard life. Our vans typically cover up to 50,000 miles per year, so the fact that the warranty has no mileage limit is very important.”

The new vehicles were insulated by Polar Truck & Van, of Westbury, Wiltshire, which also fitted their GAH refrigeration units. New Wave Seafood’s fleet of 28 vans deliver six days per week to hotels, restaurants and catering outlets, as well as making collections from Cornish fish markets and food producers. Several other brands are represented, but as these vans come up for replacement the operator intends to do so with more Mercedes-Benz Sprinter and Vito models.

“The cost of the refrigerated conversion means we look for a working life of four to five years,” explained Mr Cooper. “We want our vans to be out on the road at every available opportunity, not laid up in the workshop. Since we took our first Mercedes-Benz vehicles from Rygor, we’ve found them to be far more reliable than the competition, and therefore much more cost-effective to operate.

“Mercedes-Benz Vans’ MobiloVan cover provides a safety net in the event that the worst happens and a vehicle breaks down. Not only does the fact that we don’t have to pay for an external breakdown supplier mean that we save money, but we’re also assured of a higher level of service because roadside attendance is by fully-trained technicians fitting only Mercedes-Benz GenuineParts.”

He added: “The final piece of the jigsaw is the excellent care we receive from Rygor Commercials. Its Sales Executive David Lever liaises with the converter and always ensures that vehicles are delivered on time and in perfect condition. We also have a great relationship with the Swindon workshop team – the Dealer can service our vans outside normal working hours, so they are always available for work when we need them.”

David Lever said: “New Wave Seafood supplies the finest quality products, and promises its customers an exemplary level of service. With our commitment to Setting Standards, we share the same values. Rygor is delighted to provide the award-winning vehicles and exceptional back-up that will keep this business moving.”

Why Rygor?

With 11 branches throughout Berkshire, Gloucestershire, Oxfordshire, Somerset, West London, Wiltshire and Worcestershire, Rygor are a multi award winning specialist Mercedes-Benz van and truck Dealership.