Rygor Team Hailed Best Marketing Department
Rygor’s marketing team, led by manager Emily Mead was recognised due to its effective working relationship with Mercedes-Benz Trucks UK and its innovation in its marketing strategy. Over the past 12 months, the marketing team at Rygor has introduced new digital marketing platforms as well as re-launching the Unimog product through a dedicated marketing plan to support this area of the business.
Emily said: “It’s was a real achievement to be shortlisted, so to win is such a fantastic motivator for the team. We’ve worked really hard to improve our working relationship with MBTUK this year and develop our marketing strategy. It’s great that this has been recognised through the award. We’re really pleased to have won!”
Ben Grayson, Marketing Communications Manager at Mercedes-Benz Trucks said: “I’m really pleased for the team at Rygor, who’ve been engaged with the programme at all levels from the start, which has been the key to their success. We’ve seen some very innovative campaigns and initiatives coming from the Dealer Network this past year so to receive this award should make Emily and the team proud.”